Laura Velasco is a half Swiss, half Spanish London based designer. After graduating from Central Saint Martins in 2017, Laura started building her own multifaceted label. Simultaneously, she collaborated with artists from the music industry in Los Angeles and Geneva. Laura has always been fascinated by showpieces,the story behind them, and how much fun can be transmitted through them. Laura also understands the importance of comfortable clothing with a strong identity for your everyday life. That’s how Lula Laora was born offering the extravagance of the custom made, as well as the comfort of street wear.