ABOUT LULA

Lula Laora about us closet neon  

MAGIC.
SELF-EXPRESSION.
SUSTAINABLE EVERYDAY ECCENTRICS.

FUELLED BY LULA’S UNIQUE APPROACH TO BRINGING STORIES AND FANTASY TO LIFE, LULA LAORA USES CLOTHING AS A MEANS OF ENLIGHTENMENT. YOUR SECOND SKIN IS JUST AS IMPORTANT AS YOUR FIRST ONE AND WE THINK YOU SHOULD INDULGE IN YOUR FANTASIES. 

CLOTHES ARE AN EXTENSION OF WHO WE ARE. AS A BRAND WE EMBRACE GROWTH AND CHANGE, BE IT IN OUR FASHION CHOICES OR NOT. WE LOVE THE EVOLUTION OF PERSONAL STYLE AND WANT TO BE A PART OF YOUR METAMORPHOSIS.

OUR SLOW FASHION APPROACH IN TANDEM WITH A PERSONALISED MADE-TO-ORDER PROGRAM ALLOWS US TO REBEL AGAINST FAST FASHION. OUR CHALLENGE DOES NOT STOP THERE. WE PROUDLY PRESENT UNISEX COLLECTIONS AS WE BELIEVE SELF-EXPRESSION DOES NOT CONFORM.

LULA LAORA WAS FOUNDED IN 2018 BY LONDON BASED DESIGNER LULA LAURA VELASCO. FOLLOWING HER BA IN FASHION DESIGN AT CENTRAL SAINT MARTINS IN FASHION DESIGN, LULA COLLABORATED WITH CLOWN FROM THE BAND SLIPKNOT IN LA. 

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