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ABOUT LULA

Lula Laora about us closet neon  

MAGIC.
SELF-EXPRESSION.
SUSTAINABLE EVERYDAY ECCENTRICS.

Born from the creative mind of London based designer Lula Laura Velasco and fuelled by her unique approach to bringing stories and fantasy to life, Lula Laora is a brand that explores life’s eccentricities and encourages you to embrace your own.

With magic, self-expression and sustainability at its core, Lula Laora is made to be worn as a second skin, an extension of yourself and an exploration of your darkest fantasies and desires.

Pairing the ethereal with the eerie, the decadent with the delicate and marrying soft silhouettes with darker influences and gothic motifs, Lula Laora is a form of self-exploration for the indulgent, the adventurous and the non-conformists.

Ever evolving, Lula Laora was founded in 2018 following Lula’s BA in Fashion Design at Central St Martins. It rebels against fast fashion with a made-to-order approach, whilst embracing gender neutrality in every collection. Devoid of limitations from race or gender it allows the wearer to evolve, fantasise and become a different character.

Inspired by a love for music and film and following a collaboration with Slipknot frontman ‘Clown’ Lula Laora has gone on to create custom pieces for other artists such as Ashnikko and Yonaka.

If you are interested in collaborating or would like to chat about a custom-made piece, drop us a line using the link below and we’ll get in touch. 

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